Summary: At the 2019 Experiential Commercial Real Estate "Pioneer Award" ceremony, Ola Lotus·Lotus Land won the "2019 China Experiential Commercial Real Estate 'Pioneer Award' Annual Most Anticipated Featured Experience Project".

What are the consumption characteristics of experiential commercial traffic? What sparks have emerged from the cross-border coexistence of culture and commerce? What commercial logic and social trends are contained behind the "grass planting" economy? How will business adapt in the 5G era?

On October 23-24, 2019, the 2019 China Experiential Commercial Real Estate Development Forum, hosted by Winshang.com, took place at the InterContinental Hotel in Shenzhen Overseas Chinese Town. This forum, themed "Experiential Wonders," consisted of the Experiential Commercial Real Estate Development Forum, the Experiential Commercial Immersive Space Exhibition, and the 2019 Experiential Commercial Real Estate "Pioneer Award" ceremony, attracting thousands of leaders and scholars from China's commercial real estate industry to gather and focus on discussing the current status and future trends of experiential commercial real estate in China.

At the "China Experiential Commercial Real Estate Pioneer Award Ceremony" exclusively sponsored by Xinghe Commercial Real Estate, Ola Lotus·Lotus Land won the [Annual Most Anticipated Featured Experience Project] award. As an important project in the Traditional Chinese Medicine Science and Technology Industrial Park of Cooperation between Guangdong and Macao's health tourism sector, Ola Lotus·Lotus Land truly deserves this award.

Traditional Chinese Medicine Science and Technology Industrial Park of Cooperation between Guangdong and Macao: The first project under the "Framework Agreement on Cooperation between Guangdong and Macao".

As the first project under the "Framework Agreement on Cooperation between Guangdong and Macao," on February 18, 2019, the "Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" was released, clearly stating the support for the development of the Traditional Chinese Medicine Science and Technology Industrial Park of Cooperation between Guangdong and Macao, and exploring cooperation with the National Traditional Chinese Medicine Modernization Technology Industry Innovation Alliance.

Since 2015, the Traditional Chinese Medicine Science and Technology Industrial Park of Cooperation between Guangdong and Macao has focused on the established core goals of being an "international quality control base for traditional Chinese medicine" and an "international health industry exchange platform," while also creating an "international window for the traditional Chinese medicine industry and culture along the Belt and Road". It will gradually achieve a mid-to-long-term development plan that includes "clusters for the research and promotion of innovative drugs and health products," "clusters for health industry and cultural promotion," and "international exchange and trading platforms for health technology and products."

Through the planning of projects such as the Rui Lian Zhuang (Hengqin) Resort Theme Hotel, the Traditional Chinese Medicine Science and Technology Creative Museum, and Ola Lotus·Lotus Land, the Traditional Chinese Medicine Science and Technology Industrial Park of Cooperation between Guangdong and Macao is gradually forming a "health industry and cultural promotion cluster," creating a world-class health tourism destination.

Ola Lotus·Lotus Land: A fashionable all-sensory experience district for traditional Chinese medicine.

As the commercial sector of the Traditional Chinese Medicine Science and Technology Industrial Park of Cooperation between Guangdong and Macao, Ola Lotus·Lotus Land is positioned as a "fashionable all-sensory experience district for traditional Chinese medicine," with a total construction area of approximately 103,000 square meters. It is a demonstrative cultural and commercial tourism project strongly supported by both Guangdong and Macao. By integrating traditional Chinese medicine and modern health needs, Ola Lotus·Lotus Land interprets a fashionable, healthy, and vibrant lifestyle with a global perspective, promoting the culture of traditional Chinese medicine and creating a unique cultural and commercial tourism project in the comprehensive tourism ecology of the Guangdong-Hong Kong-Macao Greater Bay Area.

With traditional Chinese medicine culture at its core, Ola Lotus·Lotus Land explores richer and more novel scenarios, innovating the "Traditional Chinese Medicine +" experience, integrating the essence of traditional Chinese medicine culture into different business formats of the project, and "revitalizing" the traditional image of traditional Chinese medicine. By integrating health care, cultural experiences, dining, retail, and other formats, it creates four major experiential scenarios: "Vitality Journey," "New Oxygen Dining Moment," "Dynamic Creativity," and "Nourishing Enjoyment," telling the "new stories" of "time-honored brands" and serving as a "voice" for "new creativity."

Note: This article is reproduced from Winshang.com.